Posting on social media shouldn’t take up a lot of your time. Too often candidates let perfection be the enemy of the good.
The most important thing to remember about social media is that frequency matters. It matters more than quality.
A social media page that posts rarely will not only have trouble finding new followers, but it will also get dinged by the algorithms used by Facebook and Twitter.
Posting something, even if it’s small, at a regular interval, is the best way to engage and grow your social media followers.
With that in mind, posting links to your website is easy no-brainer content. As an added bonus, links from social media are one of the easiest ways to get visitors to your website! It will also help your website get to the top of Google search results.
What makes the best political social media post?
There’s lots of different posts that can be successful. Sometimes a long heartfelt post will resonate and get hundreds or thousands of likes.
That’s not what we’re going to talk about here. We’re talking about formulaic, easy, repeatable, reliable content. This is more art than science.
For these post, you just need a hook, and a call to action. The hook should be short, and grab attention. And since everything here is about promoting your website, the call to action is already built it: click the link. You can paraphrase that a million ways, but it’s always going to be telling someone to follow the link.
These posts don’t need to be long. There’s a lot of research that says shorter is better. 100 characters or even less.
How much should I post on Facebook?
With that in mind, you can easily use these tricks to make sure you have content to post every day. (It may seem like overkill, but most digital experts agree that it’s almost impossible to post too much, even if you post multiple times a day. Once a day or close to it is a good goal for many local campaigns).
You just want to make sure you mix up the type of posts. You don’t want to post 10 links to your same website 10 days in a row. Mix it up with short videos of you on the campaign trail, photos from events, or links to interesting news, even plain text posts.
So how should you post about your political website on social media? Here are 5 easy ideas.
- Announcement – Even if your website has been live for a while, you can still post an announcement. “I’ve just launched my new website, check it out.” “Our campaign website is live! Click the link to be the first to see it.”
- Tease Your Biography – You’ve already written a bio, steal the most interesting line from it and post that followed by “Read more on my website.”
- Talk about one of your issues – A good website has something about the issues of your campaign. Make a strong statement like “I’m running to _____. Learn more on my website”
- Ask for volunteers – Winning campaigns have a team of volunteers, and your website makes it easy for them to sign up. share a link to your volunteer page with a simple “I need your help. Will you sign up to volunteer?”
- Ask for shares – It’s surprising how people will help your campaign if you just ask. Try asking for people to share your website along with a link to it: “Our campaign needs your help. Can you share our website so we can reach every voter?”
Social media for political campaigns can be easy
These are just some simple ideas. You can tweak them, and use them again and again. You can easily sit down for 20 minutes and write 20 different posts from these ideas. Then when you need something to post you don’t even have to think.
Getting traffic to your website takes a little bit of work, but with a good plan it doesn’t have to be painful.
A great campaign should focus on the candidate, and maximizing your time. Just like these ideas can help you spend less time posting on social media, a great campaign website builder will help you launch your website fast.
If you’re interested in getting your campaign up and running, try it for free.