Facebook can be one of the most effective ways to reach every inch of your district. In order to maximize its use you need to make sure you have set up a political Facebook page. With a page you can take advantage of ads, exposure, and keeping your potential voters up to date.
Political Facebook Page versus Facebook Profile
A Facebook page will enable you to advertise so that you can amplify your message to your audience. Another benefit is that it will give you access to Page insights. You can measure the effectiveness of your content. Your personal profile is great for keeping track of your high school classmates or selling your couch but a page adds a level of professionalism. You will need a personal Facebook profile in order to create a Facebook page.
Setting up the Facebook page as the Political Candidate
Firstly you will need to login to your personal Facebook profile. Next you will click “Pages” in the left toolbar. Then you will click “Create New Page” in the left toolbar.
Because you are running for office, you will need to select Community or Public Figure and then select the Politician or Political Candidate category. If you are already elected into office and are running a re-election campaign you will need to check local regulations. Some elected officials in some jurisdictions are required by law to have two Facebook presences (one for campaign activity and another for government activity).
Then you will select the name of your page. If you are running for office, your Page name should simply be your name “Jane Doe,” or you can add the office you are running for at the end “Jane Doe for Mayor”
Lastly, you will add a Profile Picture. Your profile picture will be seen across Facebook so chose a photo that is professional and just you in the frame. And then the cover photo, this can be your logo or something along the lines of an American Flag, a local landmark, or something related to your main issues, for example if your main issue is about the forestry industry you can have a cover photo of an old growth forest in your district.