Ryvall Logo
All Posts

How to set up Facebook for political campaign

Facebook can be one of the most effective ways to reach every inch of your district. In order to maximize its use you need to make sure you have set up a political Facebook page. With a page you can take advantage of ads, exposure, and keeping your potential voters up to date. 

Political Facebook Page versus Facebook Profile

A Facebook page will enable you to advertise so that you can amplify your message to your audience. Another benefit is that it will give you access to Page insights. You can measure the effectiveness of your content. Your personal profile is great for keeping track of your high school classmates or selling your couch but a page adds a level of professionalism. You will need a personal Facebook profile in order to create a Facebook page. 

Setting up the Facebook page as the Political Candidate 

Firstly you will need to login to your personal Facebook profile. Next you will click “Pages” in the left toolbar. Then you will click “Create New Page” in the left toolbar. 

Because you are running for office, you will need to select Community or Public Figure and then select the Politician or Political Candidate category.  If you are already elected into office and are running a re-election campaign you will need to check local regulations. Some elected officials in some jurisdictions are required by law to have two Facebook presences (one for campaign activity and another for government activity). 

Then you will select the name of your page. If you are running for office, your Page name should simply be your name “Jane Doe,” or you can add the office you are running for at the end  “Jane Doe for Mayor”

Lastly, you will add a Profile Picture. Your profile picture will be seen across Facebook so chose a photo that is professional and just you in the frame. And then the cover photo, this can be your logo or something along the lines of an American Flag, a local landmark, or something related to your main issues, for example if your main issue is about the forestry industry you can have a cover photo of an old growth forest in your district.

Max Cowan

Max Cowan

Max Cowan is an experienced campaign operative who's worked on local campaigns, as well as for the RNC and NRCC. For the past six years, Max Cowan has built websites and graphics for winning campaigns, from Congress to City Council. In the 2020 election cycle, Max wrote and produced televisions and radio ads for dozens of races across the country.

Basic Plan

Most frequent questions and answers

Why choose Ryvall?

While other web design options exist, Ryvall is built exclusively for campaigns. While other drag and drop website editors can make a beautiful site, they fall down when it comes to function. From day one, your site will collect valuable emails and volunteers that you can download easily. Additionally, Ryvall provides every candidate managed updates, so you never have to fiddle with the back end of your site. Instead, just send us an email and we will handle the updates for you, making editing your site painless. (Of course if you’re a tech savvy campaign that wants the freedom of access to the backend we can provide that as well).

What is included in the basic plan?

Every plan includes your domain name registration and hosting. Our hosting is backed by the Google Cloud Platform, delivering incredible reliability. Each site also includes a free SLL certificate. We handle all of the technical details so you don’t have to manage any hosting accounts and get lost in technical jargon.

What do I need to get started?

You will need to set up a way to accept contributions, write a short candidate biography, and have some kind of slogan for your campaign. With those items we can get a site up and running in three business days. Many candidates will also want to write short statements on the issues that are important to their campaign, as well as have professional photos taken. We can build a functional site with as little or as much content as you want.

Do basic plans include email?

Basic plans do not include email accounts. Instead, your website has a contact form that will be directed to the personal email of your choice, providing constituents a way to get in touch. If you need more advanced email features, consider upgrading to a standard or premium plan.

What design options come with the basic plan?

To start, you can select from three custom templates that are designed specifically for campaigns. Each template is mobile responsive, so your site will look great no matter what. With a basic plan you can upload a logo and select custom colors, or pick from one of our easy ready to go color palettes.