Are you paying too much for your campaign website?

Have you already built your political website, or are just launching your campaign? No matter what, it can be hard to know how much you should pay. 

Don’t let yourself get ripped off and pay too much for a website that won’t win a single vote.

To win your race, you need to spend your money wisely – that starts with your website. Determining how much a website should cost can be tough, and depends on a lot of factors.

How much does a political website cost?

The cost of a campaign website can range dramatically, from a few hundred dollars to thousands. Some of the biggest campaigns can end up spending tens of thousands of dollars on a custom website to meet their specific needs.

Read more about how much a political website costs

There are several options for your website, which impacts the price greatly:

DIY Website builders – Platforms like Ryvall, Squarespace and Wix, will let your campaign build a website yourself for just a couple hundred dollars a year.

Custom Website Designers – If you find a design firm or digital agency, they will often charge thousands of dollars for a custom website, depending on how complex you want it to be.

Do you need a custom website?

The biggest way people overpay for a website is by getting a custom site that they don’t need.

More expensive websites often come with complex features like event calendars and news sections, in addition to custom layouts.

The truth is that you don’t need to reinvent the wheel. Most local races, and many larger state races don’t need to shell out the extra money for these features. You can run a great winning campaign with just a few simple pages.

Writing a great biography, highlighting key issues, and providing a method to donate and contact the campaign should be all you need.

Here’s a good rule of thumb: Unless you have the money to hire a staff member to keep your site up to date, you probably won’t be able to keep a blog and calendar current. If you can’t take advantage of all the features, you should skip the extra cost.

If you’re running for city council or another local office, you probably shouldn’t spend thousands on a custom website.

No one can tell you how to spend your money. However, for many sheriffs, county commissioners, or city councilors, spending thousands on a website is the wrong choice.

In these races, many people don’t pay close attention, and even the most expensive websites would be lucky to have a few hundred visits per month.

Saving a few thousand dollars on a website can mean more money for voter contact through mail, phone calls, and ads. Spent right, that money may reach more people than if you spent it upgrading your website.

We aren’t saying skip the website. It’s a vital part of a professional campaign. But a more expensive website isn’t always better, and it doesn’t translate to more votes.

Usually the cost of your website should be less than 5% of your campaign budget.

Every campaign will decide to allocate their resources differently. As a good benchmark, you probably shouldn’t pay more than 5% of your total budget on a website.

Most people don’t find your website by accident. They’re sent there because they see a yard sign, mailer, or advertisement. There’s no point in spending a large chunk of your campaign budget on a website, if you can’t get people to see it.

If you’re running in a very small race, this may be more, since a website may be one of your only expenses. Conversely, if you are running a very expensive campaign, your website should probably cost significantly less.

Your website should help your campaign, not drag you down.

Too often, campaigns are overwhelmed by complicated websites, and can waste valuable time learning new tools and trying to get their site to work. Spending too much time fiddling with complicated updates can keep you from spending time winning over voters.

Worse, overspending on your website can keep you from spending your money on things that matter like yard signs, mailers, ads and voter outreach.

Your website can help your campaign win. It can help collect donations, inform voters, and help get people involved. It shouldn’t take ages to get that set up.

Whether you pay a designer, or use Ryvall’s campaign website builder to do it yourself for a fraction of the cost, your campaign needs a professional website.

Basic Plan

Most frequent questions and answers

Why choose Ryvall?

While other web design options exist, Ryvall is built exclusively for campaigns. While other drag and drop website editors can make a beautiful site, they fall down when it comes to function. From day one, your site will collect valuable emails and volunteers that you can download easily. Additionally, Ryvall provides every candidate managed updates, so you never have to fiddle with the back end of your site. Instead, just send us an email and we will handle the updates for you, making editing your site painless. (Of course if you’re a tech savvy campaign that wants the freedom of access to the backend we can provide that as well).

What is included in the basic plan?

Every plan includes your domain name registration and hosting. Our hosting is backed by the Google Cloud Platform, delivering incredible reliability. Each site also includes a free SLL certificate. We handle all of the technical details so you don’t have to manage any hosting accounts and get lost in technical jargon.

What do I need to get started?

You will need to set up a way to accept contributions, write a short candidate biography, and have some kind of slogan for your campaign. With those items we can get a site up and running in three business days. Many candidates will also want to write short statements on the issues that are important to their campaign, as well as have professional photos taken. We can build a functional site with as little or as much content as you want.

Do basic plans include email?

Basic plans do not include email accounts. Instead, your website has a contact form that will be directed to the personal email of your choice, providing constituents a way to get in touch. If you need more advanced email features, consider upgrading to a standard or premium plan.

What design options come with the basic plan?

To start, you can select from three custom templates that are designed specifically for campaigns. Each template is mobile responsive, so your site will look great no matter what. With a basic plan you can upload a logo and select custom colors, or pick from one of our easy ready to go color palettes.