How to Pick the Perfect Domain Name for Your Campaign

Your website can be a powerful tool to help get your campaign across the finish line. But how
do people find your website? The first and simplest way is your domain.

A good domain name is vital to a successful website.

Here’s some simple tips on picking a domain name.

Shorter Domain Names Are Better

As a rule of thumb, the shorter the domain the easier it is to remember and type without

Many times your name alone can be a great domain. If your name is common the domain may
be taken. Or if your full name is hard to spell you may want to use just your first your last name,
whatever is easier.

Avoid Nicknames

Let’s just say your name is James Smith, but all your friends call you Smitty. Unless “Smitty”
appears on the ballot leave it out of your domain name.

You may think your nickname is friendlier, or it’s easier that trying to find a domain for a
common name, but there are generally better options.

It’s best to use the name that appears on the ballot. Some jurisdictions will let you add a
nickname. But if your legal name is all that appears, its probably safest to stick to all or part of
that name.

This may seem obvious, but we’ve seen it before. Play it safe.

You have to be able to say it

There’s a balancing act between length and pronounce-ability. Before you buy a domain, say it
out loud and see if it makes sense. If you were telling someone the domain would they
understand it the first time?

This usually means staying away from initials and abbreviations. Some common abbreviations
may be fine – like the name of your state.

Skip the numbers

This follows closely with being able to say your domain name. For clarity, we would avoid using the numeral 4 to replace the word “for.” Unless you have no other options, we wouldn’t advise

Every time you say it out loud your going to have to clarify “vote – the number four – my name
dot com” and it really cramps your style.

We’d also advice skipping the numbers that indicate the year of your election. We’ll explain
more in the next section about why it’s better to keep your domain broad.

Keep it broad

Avoid adding the year of your election, or a very specific reference to the office your running

If you ever want to run again, for either the same office or a different one, it will be out of date
and you’ll need to get a new domain. Google and other search engines prefer domain names
that have been around for a while and have a lot of links and historic traffic. It can be helpful to have a domain with history when trying to get your website to rank in google. If you need to get a
new domain, you’ll be starting over at square one.

Instead of naming your specific office, you can always say your state name. Even if you’re not
running for statewide office, no voter will care.

Stick to your name, and if that’s not available, add a word like vote, elect, team, or go.

Stick to .com or .org

There’s now a lot of available fancy domains, like .vote or .gop. The problem is that people
aren’t used to these. Many times these can be tempting if your preferred domain is taken.

Some percent of people are still going to add a .com instead because that’s what they are used to.
Worse, some of these less common domains can come with extra fees, or are only available
through some domain resellers that can make it hard if you ever want to transfer your domain.

Stick to the classics. It’s worth it.

12 Domain Name Ideas

All of these are general rules. If you need help coming up with ideas for a domain, here’s a few.
Let’s pretend the candidate’s name is John Candidate, and he’s running in New York.


Picking a good domain name is part of having a great website that can help your campaign win.
With other campaign website builders, you have to purchase a domain name separately, and
pay extra fees when you renew.

Buying a domain name separate from your website hosting can mean complicated set up:
changing DNS records, pointing to the right IP address, and making sure that it’s all secure from
unwanted attacks.

Ryvall makes it simple, with a free domain name included with your website. No renewal fees,
no worrying about technical details. We’ve help candidates across the country build their own
website in minutes.

Ryvall makes it easier than ever to launch your campaign without any website experience. And
the best part is you can try it for free.

Basic Plan

Most frequent questions and answers

Why choose Ryvall?

While other web design options exist, Ryvall is built exclusively for campaigns. While other drag and drop website editors can make a beautiful site, they fall down when it comes to function. From day one, your site will collect valuable emails and volunteers that you can download easily. Additionally, Ryvall provides every candidate managed updates, so you never have to fiddle with the back end of your site. Instead, just send us an email and we will handle the updates for you, making editing your site painless. (Of course if you’re a tech savvy campaign that wants the freedom of access to the backend we can provide that as well).

What is included in the basic plan?

Every plan includes your domain name registration and hosting. Our hosting is backed by the Google Cloud Platform, delivering incredible reliability. Each site also includes a free SLL certificate. We handle all of the technical details so you don’t have to manage any hosting accounts and get lost in technical jargon.

What do I need to get started?

You will need to set up a way to accept contributions, write a short candidate biography, and have some kind of slogan for your campaign. With those items we can get a site up and running in three business days. Many candidates will also want to write short statements on the issues that are important to their campaign, as well as have professional photos taken. We can build a functional site with as little or as much content as you want.

Do basic plans include email?

Basic plans do not include email accounts. Instead, your website has a contact form that will be directed to the personal email of your choice, providing constituents a way to get in touch. If you need more advanced email features, consider upgrading to a standard or premium plan.

What design options come with the basic plan?

To start, you can select from three custom templates that are designed specifically for campaigns. Each template is mobile responsive, so your site will look great no matter what. With a basic plan you can upload a logo and select custom colors, or pick from one of our easy ready to go color palettes.