How to write a good political biography as a candidate

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A good biography should answer two questions: who are you and why are you good for this job?

Who are you?

You should place your name first in your biography, even though it seems simple. Your name should appear throughout your biography several times.is help with getting voters to learn your name, but it helps Google recognize this is the website people need to find when they search your name. The best way of doing this is writing the biography in the third person.

This biography is an introduction of yourself as the political candidate to the voters. So you should focus on your background and a little on the issues that made you want to run.

You can start with is your connection to the area, maybe you moved to this town to raise your family, maybe you have lived here your whole life. People trust people that they know, so how would your voters know you?

Why are you good for this political office?

Your current job and why it would prepare you to be a good public servant are good places to start. If you own a bakery or similar small business, you may have some insight into local regulations or tax laws. You may be a teacher and familiar with the changes that need to be made at the administrative level of the school district.

Tell a story, YOUR story.

What else makes you a good candidate for the job? This is a place to discuss your education, your community and civic work, awards you may have received, and previous offices you have held. Describe how your experiences qualify you for the job. Make sure you do not just list bullet points, but use short paragraphs (like the one in this article). 

Political endorsements and awards

A biography can be a good place to mention endorsements you’ve received, awards you’ve received, or if you’ve been recognized by community organizations. If you list every single accomplishment in your biography, it will appear cluttered and hard to read. Don’t just list these accomplishments, weave them into a story when you share them.

Political values best for biography

In addition, this is an opportunity to demonstrate your values instead of telling us about them. If faith is a big part of your motivation for running, you can share your volunteer work or leadership in your church. In the case of running on the basis of family values, you can highlight your time on the PTA of your children’s school or your free time spent teaching computer classes at the community center. You shouldn’t just list your values, but also demonstrate how you embody them. For conservative voters, actions speak louder than words.

Showcasing political issues 

Another question that should be answered by reading this biography is what do you want to accomplish during your time in office? You can cover them more in your issues section, but people really want to know: what’s in it for the voter? How will your work make a difference in the community and the lives of the voter?

While it is important to distinguish yourself from the other candidates, do not go negative in any way. You should only talk about yourself and your family. So, you can include some qualities that separate yourself from your opposition but above all else keep things positive.

Spacing in political biographies are important

Computers and readers both like lots of breaks in between text so try and keep your paragraphs just a few sentences long. This is not an English Literature assignment, and you don’t need to spend pages and pages with complex sentence structure to tell your story.

How long should a political biography be?

Do not spend too much time stressing about your biography, if you wind up spending more than 30 min writing a biography you are overthinking it. Time spent worrying about the website is time that will be better spent knocking on doors. This section is a modified stump speech, an elevator pitch, an introduction at a work meeting. This biography should be no more than 500 words. You have spent a lot of time with a team of kitchen table cabinet members who helped you figure out why you are running, and now you just must tell the rest of us.

Make sure you have someone read through your biography for grammar and misspelled words. Another set of fresh eyes will usually see something you missed and because this is your first introduction to some potential voters, you don’t want virtual spinach in your teeth.

Finishing on an action

End your statement on a strong note. Be inspirational or give the voters an action. Leave the reader knowing you deserve their vote on Election Day.

Basic Plan

Most frequent questions and answers

Why choose Ryvall?

While other web design options exist, Ryvall is built exclusively for campaigns. While other drag and drop website editors can make a beautiful site, they fall down when it comes to function. From day one, your site will collect valuable emails and volunteers that you can download easily. Additionally, Ryvall provides every candidate managed updates, so you never have to fiddle with the back end of your site. Instead, just send us an email and we will handle the updates for you, making editing your site painless. (Of course if you’re a tech savvy campaign that wants the freedom of access to the backend we can provide that as well).

What is included in the basic plan?

Every plan includes your domain name registration and hosting. Our hosting is backed by the Google Cloud Platform, delivering incredible reliability. Each site also includes a free SLL certificate. We handle all of the technical details so you don’t have to manage any hosting accounts and get lost in technical jargon.

What do I need to get started?

You will need to set up a way to accept contributions, write a short candidate biography, and have some kind of slogan for your campaign. With those items we can get a site up and running in three business days. Many candidates will also want to write short statements on the issues that are important to their campaign, as well as have professional photos taken. We can build a functional site with as little or as much content as you want.

Do basic plans include email?

Basic plans do not include email accounts. Instead, your website has a contact form that will be directed to the personal email of your choice, providing constituents a way to get in touch. If you need more advanced email features, consider upgrading to a standard or premium plan.

What design options come with the basic plan?

To start, you can select from three custom templates that are designed specifically for campaigns. Each template is mobile responsive, so your site will look great no matter what. With a basic plan you can upload a logo and select custom colors, or pick from one of our easy ready to go color palettes.